In the last few years the amount of spam mail has risen extraordinarily. Today the majority of mail messages that are tried to be delivered is spam. Nevertheless the amount of spam that is seen by end users is lower than some time ago because spam filters have evolved and improved their quality. Of course spam filters have disadvantages also. There is always a small risk that you lose messages that are not spam (false positives) and spam filters can be a considerable resource drag.

If there would be a way to avoid handling all these spam messages (or at least most of them) on the mail server, your mail server would require less CPU power, less disk space for log files, less traffic and the chances for false positives would be much lower if you could adjust your spam filter to be less aggressive or even completely avoid the need to use it. There are a number of things you can do to achieve this. These tips only work for a new email address or a new domain. If you already receive lots of spam it is nearly impossible to get out of all the spam databases.

Hide your email address. Spammers only will be able to send you spam if they know your email address. If you don’t need to make your email address public, just give it to your friends and business partners but don’t put it on a web site.

Make it hard to guess your email address. Address brokers and spammers (or their software) often try to guess email addresses to be able to sell them or send spam to them. Make your address hard to guess. If you own the domain example.com don’t use simple addresses like bob@example.com. Use a combination of your first name and your surname or add a number. You might also consider to use a subdomain for mail. Your new address might be something like bobr@mail.example.com.

Use a contact form on your web site. To avoid publishing your email address on your web site you can use a contact form. That way your visitors are still able to send you inquiries via your web site but spammers will not be able to harvest your email address. To avoid getting spam via the contact form you can use some form of captcha.

If you have to publish your email address make it hard to read for machines. In some countries companies are required to publish their email address on their web site. If you have to do this make it in a way that is hard to read for machines. If you put your email address into a gif image and show that image on your site, customers will be able to see your address but harvesting robots will not. Your visitors will not be able to send you mail by clicking on your email address but will have to write your address into their email client manually.

Don’t put a bunch of addresses in the Cc field. If you send the same mail to a big number of receivers, don’t put all their email addresses in the To or Cc field (especially if some of the receivers don’t know some of the others). That way you would give all of the addresses to all of the receivers. It is better to either use the Bcc field or mailing list software. Instruct your mail partners to do the same.

Use a different email address for newsletters and shopping sites. Of course sometimes you have to give your email address to people you don’t know. You might want to subscribe to a newsletter or order something from an online shop. It is advisable to use a second address for these cases so you don’t have to use your good address. If you have your own domain you might even consider to use a new email address for every shop or newsletter. If one of these email addresses starts receiving spam you can deactivate it without affecting your other mail contacts.

Last but not least - Never buy anything from a spammer. Spamming is done because it is profitable. That’s the only reason. If nobody would buy the products advertised in spam mails, spammers would not earn anything and would stop spamming. So the most important individual measure against spam is still and will be forever: Never buy anything from a spammer!

Andreas Stiasny runs a small ISP business and has more than 10 years of experience in configuring mail and web servers. For more information about spam reduction please visit reduce-spam.com.

There is no doubt about it, in today’s competitive business world, every business needs an edge over their competition in order to stay in business.

Every business has salespeople, no matter how big they are or what they sell. In the past, each sales person has had his or her own technique in landing a sale. The techniques were always different and seldom worked for two or more people.

In today’s business world, with technology advancing everyday, it is necessary to have the not only the skills, but also the knowledge of how to connect with businesses on the other side of the world to make a sale. There are certain techniques that your sales for needs in order to keep you in business.

This is when sales training can play a very important role for your business. Sales training is conducted by people who have been in sales for many years. The sales techniques that they teach are proven to be effective. The methods of sales that they teach are effective for any area of business.

The training can be conducted in a few different ways.

First hire- training sales people can be conducted at the time your sales person (s) are hired to insure training is to your specifications from day one.

In office – training your in house salespeople right in your office can be don on a weekly or monthly basis. You can update the training without having to pay for costly business trips and hotels for your sales people.

Online – if your salespeople are on the road, you can set up sales training sessions online for them to take when it is convenient for them. All they have to do is log into a specific website and take the course.

Seminars – large companies often organize seminars to train their sales force. Weekend or weeklong sessions are filled with information from experienced sales trainers who offer the best techniques for today’s changing world.

Training your salespeople is a great benefit to any company. Whether it is big or small, it can teach your salespeople how to communicate with customers, as well as teach them how to interpret what their needs are and anticipate future needs. It can teach your salespeople how to close a sale quickly and effectively.

Working in today’s business world is vastly different from years gone by. With the inception of the Internet, businesses can compete on a global level. New businesses are started everyday on the Internet, and those who do not conform or keep up end up closing their doors.

It is imperative that your business that your sales people are trained in all forms of sales, including Internet commerce. This type of training is the main focus of many sessions because there are many effective sales techniques that are taught.

Many businesses that have initiated this type of training have seen positive results within the first few days of the sessions. They have seen an increase in sales, and profits and have accredited it to the training their sales force received.

Peter Geisheker is the CEO of The Geisheker Group marketing firm

Peter develops and implements strategic marketing programs as well as sales training for businesses of all sizes.

Reseller hosting is gaining popularity all over as a solid money-making opportunity with an increase in the number of people opting for this interesting business. Reseller hosting means purchasing a plan or a dedicated server for the purpose of establishing your own company. When you purchase this hosting plan, then you can distribute web hosting services to your customers. And a variety of business of all sizes, small through large, are actively taking part in this business opportunity from educational institutions offering web hosting to students and teachers, to associations and other organizations offering hosting to members and staff, to the work-at-home entrepreneur offing hosting to his or her clients.

Types of Web Hosting Services

There are various types of web hosting services that can be used for selling purposes. Some companies purchase particular types of web hosting and further sell it to their customers. For example, generally it is observed that small companies buy a larger number of web hosting services. Then either they buy a dedicated server or opt for a small reseller hosting plan.

All anyone basically needs for starting a plan is an internet connection and a computer. In fact, nowadays reseller hosting is proving to be a great attraction for the larger companies too, as the operations involved are so basic.

There are various benefits of reseller hosting. These include:

1) One of the main benefits is regular and balanced revenue. It forms a source of additional income for the companies. Nowadays internet has become a crucial part of our life and so the websites too form an integral part. Each person wishes to have his or her own website. This has provided the necessary boost to reseller hosting and it occupies a vital place in the market. The competition in this field is relatively less, so there are no risks or losses. Each company has its own space in the market and so there is ample scope for new developments and breakthroughs.

2) Also there are no comparisons between small and large companies when it comes to reseller hosting. The smaller companies too play a significant role and are equally competent in comparison to the larger ones. The smaller companies are not treated as inferior in this field and prove to be tough contenders. When you buy the reseller plan you are provided with some disk space. You can separate this into a number of accounts and distribute them amongst your clients. You can also decide the amount you charge for each small part that you sell. This leaves a lot of room for profits and monetary gains.

3) You should find out the type of hosting you are interested in. You should also decide the market you want to enter before buying the reseller plan. You should also be aware of the technical aspects like disk space, control panels and bandwidth. If you are interested in purchasing web hosting from any company you should check the reseller plan which they offer for the best features and benefits for you and your clients.

In summary, there are various companies which offer reseller hosting. You can find out more about companies providing services and find which one best suits your needs and interests. Reseller hosting is ideal for those in the field of web designing and those wishing to initiate their own business, both interesting and attractive fields. You can also browse the internet where you will find information about different companies providing these services.

HostGator provides Shared, Dedicated & Reseller hosting solutions designed for both beginners and professionals at http://hostgator.com

Fund Managers, Brokers, Investment Advisors and high net-worth investors looking for alternatives to the stock market and real estate to grow your portfolios may want to take a look at the Forex Market.

The Forex Market, also know as the Foreign Exchange or The Foreign Currency Market is a global electronic market 35 times larger than the NYSE with over $3 trillion a day in turn over. It is a cash market, with unparalleled liquidity and tremendous leverage (100:1 is standard). Opportunities for aggressive portfolio growth of 3% - 5% + per month are available.

Trading in the Forex market is a skill game and requires extensive knowledge and experience to garner consistent success. It is recommended that you invest in professionally managed funds only with a track record of wins and a strategy of capital preservation.

One such fund is the White Knight Investments Managed Forex Fund. The White Knight fund performed exceptionally well in 2007 with a total return for the year of 94.80% and only one draw down month of -.11%. This kind of performance and consistency is not easy to find in the Forex market, or any market for that matter, and should be worth serious consideration for those professional money managers who are looking for an edge to diversify their portfolios for growth.

White Knight Investments offers a high yield, high performance, professionally managed fund in the Foreign Exchange Market. Our fund is designed for the professional portfolio manager and high net-worth individual looking to diversify their portfolios in the lucrative Foreign Exchange.

Our professionally managed fund has consistently performed at a high rate of return while offering our clients the safety of full control and liquidity of their capital.

Minimum investment is US $100,000.

Trading Team

The White Knight managed fund trading team has combined experience in the Forex market of over 20 years. Our executive fund manager oversees all trading activities and has been a professional money manager for the past five years, trading the Forex market for the past six years.

Trading Systems

Our trading team utilizes a variety of technical and fundamental analysis tools as well as up to five proprietary automated signals for the trades executed for our managed fund. Currencies include the USD, CAD, CHF, GBP, EUR, JPY, AUD and the NZD.

Equity

Capital preservation is a primary concern to our trading team. Our combined trading systems never allow more than five percent of the total equity in your account to be in play at any time. Typically less than two percent is exposed in open trades at any given time. Appropriate stop-loss measures are always employed to minimize the downside risk of draw-down should market conditions suddenly shift.

The combination of these systems and analysis methods spread out over a variety of currencies and multiple crosses offers a high yield fund while maintaining a diversified and guarded approach to Forex investing.

Broker Account

To participate in the White Knight Managed Fund you will need to open a Forex trading account with our partner broker, GAIN Capital. GAIN Capital is widely recognized as one of the largest and leading Foreign Exchange brokers in the world.

Capital Control

Once your Forex trading account is set up and funded, you will sign a limited Power Of Attorney with White Knight Investments that allows us and our trading team rights and access to trade your account on your behalf. This also ensures that you maintain complete control of the liquidity of your capital.

Steve Patzkowski @ whiteknightfxi.com

If you have spent any time trying to build an online business you will at some point have had trouble deciding what to sell or promote. Unless you are lucky, your business success will depend largely on which market you decide to sell to. Much of the advice on internet marketing forums stresses that the fundamental part of building your business is to choose the right niche. What is a niche and how should you choose one? If you are just starting out or are feeling confused about niche marketing then this article is for you.

A niche is basically a section or part of a much larger market. Instead of focusing on a broad range of products or services a niche market focuses on smaller, narrow areas. For example, a company may decide to sell products for domestic pets. This is a large market that in order to develop and sell related products would require a lot of investment to achieve. Alternatively the company may research the broader market and conclude that there is a consumer demand for products that provide training for their pets.

Going one step further, the research indicates that the majority of these consumers have dogs. On this basis, the company should conclude that its resources can be best used by developing and marketing products that relate to dog training. This market research exercise is invaluable as it helps to quickly eliminate unprofitable and time-wasting business ventures and identifies a specific niche. By focusing on this particular niche, this company can maximise its resources on one or two products to gain maximum output.

Although this is a real world example, the same principles apply in your online ventures. Before you invest time and money you need to research the market that you want to sell to. There is a common misconception that to be successful online you should choose a niche that you are familiar with, have an interest in and are passionate about.

Unfortunately this is bad advice. There is no point in building your business around your passion if there is no market for it. It can be very disconcerting to spend weeks developing a product only to find that the potential market is very small or even worse non-existent.

So how should you choose your niche? Firstly, take a look at the real world. Examine television, listen to the radio and look at what is for sale in the supermarket and the high street. If a product is popular offline, then there is a good chance this will be true online. For example, have you ever noticed the number of commercials or magazines that are related to weight loss? Type the same niche into Google and you will see a large number of websites related to losing weight.

Once you have found a niche that demonstrates a demand you need to conduct some basic online market research.

Begin by entering your niche keyword into a keyword research tool. There are plenty of these available and they provide data on how many times a phrase is entered into the search engines on a daily or monthly basis. They are not completely accurate but provide a rough estimation of the level of demand in your chosen niche. Next, enter the same phrase into Google to gage what the level of competition is. By analyzing these figures you can begin to understand what niche topics can be penetrated easily.

Finally, you should assess whether there is money in the niche. This can be demonstrated by the number of paid adverts on the results page. If advertisers are prepared to spend money, it is only because they are also making money.

Niches in a Box and Online Marketing Goldmine for entrepreneurs who want to be a step ahead of the crowd!

Internet marketing, or advertising products and services over the Internet, is one of the most cost-effective ways to get a product name and information distributed to the general public worldwide. It increases sales and boosts profits by using established online media.

Internet marketing success requires that the right sites are being advertised on, the manner in which the advertisement is presented draws in the prospective customers that will want to use the product. Different types of advertisements, or ads are used in Internet marketing, such as search engine ads and banner ads. Search Engine ads direct Internet users to the advertisement site when they use certain keywords in their search for topics.

Banner ads are used on other websites advertising the product itself or a topic about the product enticing the Internet users away from the site they are on to the product’s or service’s individual site itself.

There are many advantages to using Internet marketing over regular advertisements. Compared to other forms of media and targeting the same range and numbers of potential customers, relatively, Internet marketing is pretty inexpensive using only a small fraction of the advertising budgets. This medium’s innate ability to allow sellers to select certain sites and advertise to the specific users they want to advertise to.

Users search for keywords in search engines, like Google, which the advertisers use to distribute their product sites, and information. This approach allows for a narrow base of customers who have an interest in a certain service or product vice a broad disbursement such as a television ad that reaches whoever happens to be watching. Television ads and other such media divide their markets according to factors such as age, sex, location, and among factors.

Online marketers are able to target specific activities and groups. If you are selling soccer equipment, you can advertise on soccer sites such as specific team websites or sites that post game scores, for example. Otherwise you would have to spend a lot of money on researching the demographics and other information to reach a small percentage of the same customers while they were watching television. Targeting the specific people who use your product or a similar one would cut down on the amount of advertising you have to do otherwise to reach the same people in another media.

And since most of the information on the Internet is tracked, it is a lot easier to know specifics about the users buying your product or service. Advertisers can pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished. Therefore, since online marketing options require users to click on the banner or message, go to a targeted website, or perform a certain action, the results are immediately tracked.

As for television or radio and such media, customers are bombarded with all kinds of products and services and have a tendency to eventually ignore them altogether and just concentrate on the show they are watching or listen to the music they like.

Therefore, Internet Marketing would be cheaper than using conventional media, reach more customers that are in-tune with what you are offering, and allow better tracking of the crucial information that is helpful to your business sales. Its your money, how would you rather invest your assets? I think the choice is clear.

Internet Marketing and Niche Marketing tips and tricks exposed!

If you have looked at the traffic that has come to your website over the past few months and realized that the numbers are lower than they should be, if not downright pathetic, it may be time that your company looks into search engine optimization services. When you are doing business online, one thing that you have to be very aware of is the importance of a search engine like Google or Yahoo. When you think about the fact that a very high number of purchases are made directly after the use of a search engine, you will soon see why making sure that you have the attention of search engine as well as having high ranking on the page is essential.

Search engine optimization services will vary in what they do and how they do it, but their main goal is to make sure that your website gets the attention that they need. There are many different companies that will provide you with this valuable service, ranging from single freelancing individuals to full companies, but the important thing is that you find someone that you feel comfortable with. Don’t be afraid to ask who they have worked with in the past and what industries they are most familiar with.

A search engine optimization company is one that will put a lot of time into researching your company and into thinking about the people who are looking for it. They’ll take a look and figure out how your prospective customers are trying to find you, and they will also think about ways to make it easier for them to do so. One tool that a company might use is keyword density; they’ll work with the text that you have on your site, and they will work with what words you use and how relevant you have made it in order to make your site more searchable. You’ll also find that they will work towards helping your site with things like link building, which will bring more people to your site from related areas as well as from the search engines themselves.

When you are looking for search engine optimization services, remember that you will want to use one that uses ethical means. For instance, you’ll find that one of the fastest ways to get traffic at your site is to deliberately post negative reviews and statements about other people or things. While this will bring you more traffic, it does not last and the people who come are not interested in your product; at the end of the day, this is a very unethical way to bring people to your site! Take some time to figure out what techniques any search engine optimization service that you are considering will use.

Many people want their website to be more noticeable, but they are often unsure about how to go about it. There are, however, plenty of search engine optimization services out there that are willing to offer you their services, so make sure that you think about what is available, and how to make your website really shine!

Derek Rogers is a freelance writer who represents many UK businesses. For Search Engine Optimization Services, he recommends Impact Media Ltd, one of the UK’s leading specialists of Search Engine Optimization.

Working with online travel jobs, I’ve seen interview shortlists narrowed down until the company gets their candidate of choice, but what if you were amongst the rejected? It would be helpful to know just exactly what you’ve done wrong though, wouldn’t it? 9/10 times, an unsuccessful job application will just be that there was someone that bit more qualified, and there’s nothing that can be done in that instance, except to try again… but if this keeps happening, it may be worth considering some of the following, which are almost universally considered a bad thing on the recruitment circuit. Keep these tips for your job interview and you should do better next time!

Starting with the CV…

They Didn’t Know How To Get Hold Of You

This one’s simple enough – if your CV doesn’t contain your contact information (address, telephone number, e-mail) then they can’t contact you. Sure, you can argue that if you e-mailed your CV into them, then they could find your address, but you’d have to be exceptional for them to spend more than 5 minutes looking for you! This is all about ease of use…

You Didn’t Have The Experience

Unfortunately, this is a common one, and one that’s not an easy fix. If you don’t have enough experience (or more usually, someone else who applied has more), then the only cure is to keep plugging away until you do. If you work in a creative field, it is quite easy to get freelance/voluntary work to give you more a portfolio to augment your corporate experience – a tip to get a job interview next time around.

Your CV Was Littered With Mistakes

One of the easiest ways of wheedling down a stack of CVs into a more manageable pile is to take out the ones with mistakes. If you haven’t been careful enough to proofread thoroughly, the chances are you’re too careless to work for your dream company, and yours will go straight into the ‘unsuccessful application’ pile!

You Got A Bad Reference

A bad reference will most likely kill your employment chances stone dead, and many recruiters will call them at this point in the proceedings, if you’ve included a contact on your CV. Of course, you could put that references are “available on request” in the hope that you can charm them enough that they either won’t check, or will not believe the referee, but the best bet of all is to work hard enough that your contacts will have nothing but good things to say about you!

In the Interview

You Didn’t Look the Part

Increasingly, the idea that workplaces are 100% formal has been greatly corroded, but the chances are that you won’t know until you visit. As for advice on job interview dresscode, without a doubt it is best to be overdressed rather than underdressed, so if in doubt, wear a suit – or at least go smart/casual.

You should also make sure you are looking your best – it shouldn’t come down to judging on appearances, but the interview panel are only human, and it’s natural to take in these things, even if it’s subconscious. Don’t take any chances, or risk adding to your list of unsuccessful job applications.

You Not Expressed Words Well

You need to present your ideas clearly to be in with a good shot of getting the post. Work on speaking slowly and articulately, to ensure your interviewers don’t have to second guess what you’re saying.

One bit of job interview advice here: It’s perfectly acceptable to be nervous in an interview, so there will be a little leeway for this, but at the same time it will put you at a disadvantage against someone who takes these events in their stride. Relax, take your time and see the meeting as a conversation rather than an assessment.

You Asked Too Many Questions?

The one thing worse than asking no questions in the interview is to do the complete opposite and ask hundreds! They do have other candidates to interview, and if you ask them about every little detail then you’re going to annoy them eventually. If you have a tendancy to do this, there are two job interview tips to counter this: the first is to be articulate with you questions so that you can ask one that covers a few of your points, rather than taking them one at a time, and the other is…

Pay Attention!

If you follow everything the interviewers say, you can be sure you won’t ask a question of something they’ve already explained… and you can ask them to clarify – much nicer! This is a simple piece of courtesy – they listen to you, you listen to them. Just think, would you employ someone who looks bored and distracted during your job interview?

You Were Late To The Party

Turning up late may be okay when meeting friends, but for something you’re supposed to be that enthused about, you really should be on time. Unless you’re very late, it would be harsh to not give you the job over this, but then if the other person was identical to you, but was early, then it would be a clear cut choice. A solid piece of job interview advice: call ‘early’ on time and ‘on time’ late – that way you’re sure not to lose points for this.

You Knew Nothing About The Company

Sure, if it’s a small company you’re applying to work at, then they may not expect you to know about them instantly, but they’d expect you to be enthused enough to have done a little research! Spend a little time digging around their website, to make sure you have a good handle on who they are, what they do and what your position in the company would be. You may not get a chance to show off this knowledge, but if you do, then it’s really impressive, and would easily put you ahead of a candidate who has turned up completely unprepared.

You Promised Too Much/Sounded Arrogant

With so many applications overselling people, it’s no wonder than employers are a little on the cynical side, so when it comes to selling yourself, don’t overdo it. Arrogance does not play well, and even if it is true, try and be a little humble about your achievements. If you rub the interviewers up the wrong way, then your application will be unsuccessful!

You Badmouthed Your Current Boss/Workplace

Sure, nobody has only positives to say about their workplace, but this really isn’t the kind of thing you should be sharing with your potential future employers. If you’re speaking this candidly about your past employers, why wouldn’t you be this rude about them? Simple job interview tip: if you want to complain about your work, go out socially with friends, if you want a job, keep this under your hat and be diplomatic!

Too Much Enthusiasm Was A Turn Off!

Enthusiasm’s great… in moderation. If you sound overly excited by everything, one of two things is going to happen: either they’re going to think you’re completely insincere, or they’re going to find you a little too creepy/annoying to be able to work with Monday-Friday every week! This is of course tampered by the fact that sounding completely disinterested is, if anything, worse, but it’s all a case of finding that perfect balance…

You Acted Like You Needed The Job

You and I know that this was the dream job, and that you were banking on it, but you shouldn’t let them know that! The last thing you want to do in a job interview situation is to appear desperate – that’s a major turn off for the interviewer. Again, this is a balancing act, because you want to look positive and that you are interested, just don’t cross that fine line between motivated and needy, and you should be fine.

But of course the best way of finding out why your application was unsuccessful is to ask! Most places will happily give you a response to this, although it won’t always be truthful… The best thing to do is to match up the feedback given by the interview panel against conventional job interview advice, and soon you should be on to a winner!

Gail Kenny is the managing director of Puregenie, an online travel jobs website. Jobs on the site are catered exclusively to talented individuals with skills and experience to succeed in the online environment from businesses looking to increase their online presence. Although the site is mainly travel focussed, it also displays vacancies in the hospitality and leisure industries.

Nobody imagines their office will suffer from a fire… and to be honest, the level of preparation often reflects this. Previously in the UK, fire certificates were handed out by the fire services, but as of 2006, businesses are required to carry out their own fire risk assessment.

This fire safety risk assessment can be broken down into 5 sections:

1) Identify potential fire hazards

2) Investigate who would be in danger if a fire broke out

3) Evaluate the potential risks and hazards in the office and examine what can be done to limit these issues from being a problem.

4) Create a fire safety document detailing the actions taken – let your employees know of your findings.

5) Keep the fire safety risk assessment under review and revise as necessary.

So what kind of things should you be on the look out for when you fill out your business’ fire risk assessment form? The most likely cause of fire in the office is of course the abundance of electrical equipment the modern workspace is equipped with. All electrical equipment should be tested annually, and extension cords should not be a full time solution. Likewise, make sure not to overload power sockets. If you don’t have enough outlets for all the electricals, you should move onto a bigger a place rather than jeopardizing the safety of your current workspace. It’s also important to warn staff of the risks involved with the electricals, so make this part of your fire safety documents.

While you’re explaining that to the members of staff, it’s a good idea to make them aware of the procedures in case of fire, and maybe plan one or two drills to make sure their fire safety is ensured. Indeed, all new members of staff should be given an outline of the procedures as part of their induction. Things like fire escapes, corridors and routes may seem obvious, but it’s a situation of not being possible to be too careful.

If your office (or office block) has a full kitchen and dining area attached, then the likelihood of a fire is a lot higher. If food is left cooking unattended, the risks involved are greater still. The whole environment can be made a lot safer if you ensure that there is someone present in the kitchen at all times – or at the very least when someone is using the available facilities.

Store rooms may seem an unlikely location to be considered on the fire risk assessment form, but you could be surprised. With photo copying equipment and stationary potentially stored alongside potentially flammable liquids. Keeping the area neat and tidy will reduce the risk of fire considerably. Tidiness is actually something which should be considered throughout the office in relation to fire safety – if you keep things neat, and clear then there will be less fuel for flames to spread easily, should the worst happen.

Keeping the place tidy will also make an evacuation all the easier and considerably less risky. If you have items in the corridors, stairwells and exits, then the chances of slips, falls and injury are greatly lessened should there be a need for a rapid getaway.

It’s hugely important to keep a list of emergency numbers nearby. Sure, everyone knows 999, but getting in contact with staff members who are missing could save a life. Staff should also have a good knowledge of where all the fire extinguishers and alarm points are. It goes without saying, but heavy fire-doors should never be wedged open, no matter how inconvenient it may be – they can’t do their job if they’re being permanently held open.

The majority of offices have the same kinds of fire risks associated with them, and unless you work in an exceptionally dangerous environment, your fire risk assessment form will need to encompass the sort of thing covered here. Use this and your own common sense, and you should have your fire safety documents sorted, and the satisfaction of knowing you’re prepared against the worst.

Iain Mackintosh is the managing director of Simply-Docs. The firm provides over 1100 legal documents and small business templates covering all aspects of business from holiday entitlement to fire safety documents.

There are so many different ways to pull traffic to your website that it is difficult to list them all. All of it is worthless, however, if it is not targeted directly to what you have to offer. You can not pull people into your website who are interested in flowers and expect them to stick around if you’re going to talk about cars. If you want to tell somebody about cars, go find somebody that is interested in that subject. Believe me, there are plenty of them out there.

One of the easiest ways to pull people to your website that are interested in what you have to say is through Forum marketing. In fact, you can use this in order to instantly pull people into your website without having to wait for anything to run through the paces or become established. This is an excellent way to start out if you have a brand-new website. Some caution is necessary, however, because doing this type of advertising in the wrong way will land you in some hot water. In an effort to get people to your website, you may end up turning people away. How is this the case?

People generally visit forums in order to talk about what they are interested in. You would be surprised with the number of people who visit these forums on a regular basis. If somebody comes in, however, and simply leaves a link back to their website, those links are quickly slapped down and it only tends to annoy the people that visit these places. That is why it is very important that if you’re going to get traffic in this way, you make sure that you go about it by using the proper methods.

The first thing that you need to do in order to be effective with your Forum marketing techniques is to establish yourself as somebody who knows what they are talking about. Get involved in the conversation with these other people and begin talking with them in order to establish a name for yourself. It doesn’t take very long to do this and before long, people actually begin to look forward to you posting another message. Once you have achieved this status, you can begin weaving links into your messages from time to time.

Another excellent way to get traffic from the forums is by using your signature. Although some forums do not allow any links at all in the signature, many of them will allow you to at least link back to your website. As long as you’re not too direct with your marketing, you can get away with this kind of behavior. If you have something interesting to say, people will naturally follow the link to your website in order to read what else you have to say.

The best part about Forum marketing is the fact that it actually works well. If you are diligent in your efforts, you can pull in traffic immediately and for the long term.

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