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Commercial Safety Guard Railing

Metal safety rails provide heavy-duty impact resistance and maximum protection against vehicle collisions. Industrial guardrail systems rely upon two or more guardrails working together to multiply protective power. They protect both personnel and equipment by creating a clearly visible, virtually impenetrable barrier against heavy vehicle impact. Metal guardrails are built to withstand not only forklift and material handling equipment impact, but automobile and truck impact as well.

Some companies are nationwide suppliers of all types of guard and safety railing systems and will coordinate all drop shipping and installation required for successful implementation. Some safety rails are also available in custom dimensions as well.

Galvanized Guard Rail

Galvanized stall rails offer maximum durability and protection with some of the hardest metal known to man. These economical safety rail systems can be utilized indoors or outdoors. You can have the system built anywhere from one, two, or three rails high. Tubular posts hold the rails in place and are machined for continuous or perpendicular rail mounting. Easy Rack also provides US D.O.T. guardrail mounting and I-beam posts available upon request and also provides all necessary post mounting hardware included. A floor mounting kit is sold separately, or you can coordinate installation through an Easy Rack specialist.

90? Curved Galvanized Guard Rails

Ninety-degree galvanized guardrails form a right angle of protection around the corners of buildings and walls. This protects the building in places where fork trucks and vehicles often inadvertently collide with structures. Protect the corners of buildings and walls from damage from fork trucks and vehicles. 90? safety rails also work very well at corners of driveways when it is necessary to direct traffic. 90? guard rails are built to work in combination with Easy Rack’s GR series straight rails and can be mounted with tubular (GR-TP) or spring (GR-SP) posts.

Specialty End Guards

Heavy-duty end guards protect personnel, buildings, walls and pallet racking against damage from fork trucks and vehicle traffic. They attach easily to the ends or corner connection of any guardrail. Call For Pricing 1-888-776-3720

Structural Guard Rail Systems

C-channel guard rails are constructed of structural C-channel 8.2 pounds. per foot for maximum strength and protection. Their drop in style design protects personnel and machinery. Safety railing can be removed in a matter of seconds if necessary, and companies can also have it manufactured in custom lengths upon request.

Structural Guard Rail - drop-in and bolt-on style

Drop in style safety rails provide a strong barrier with easy accessibility. You can use them to create a modular system that will protect equipment; inventory, and individuals from damage or injury with this highly visible powder coat yellow Structural Guard Rail. Consisting of triple ridge corrugated rails, it is constructed from 1/8″ thick material, made for high impact resistance indoors or out. The end posts are constructed of round corner 1/4″ thick material, and the steel base plate measures 10″ square and is 5/8″ thick. Bolts, anchors, washers, and nuts are provided with individual post sections, and a companies concrete mounting kits are sold separately.

By: Easyrack.org for more information on material handling equipment or commercial safety guard railing please visit us.

Florist Marketing Tips

There are so many great things about working in the florist industry. Florist marketing tips won’t tell you all of the things that make it worth while, but they’re totally there. Smelling those beautiful flowers day after day, working with people who want to send bouquets to brighten up someone’s day, all of it is completely worth it, and I wouldn’t change a thing if I had a chance. However, it can be hard to market myself as a florist, because of many factors. Florist marketing tips aren’t easily found today, so you usually have to go it alone. But it can be difficult. There’s lots of us out there, and it can be hard to make a dent in the market. It can also be hard to get my name out where other people can see it, with all of the big wig and professional florists that are out there as my competition. However, I have found that there are a couple of ways that I can market myself as a florist, and get the best business possible. Florist marketing tips might be hard to come by, but take it from a pro; they’ll be worthwhile for you.

First of all, I really concentrate on the things that I have to offer that big names might not. For one, I’m local, which means that the people I work with will actually get a chance to know me. I play that up when I talk to people and am always sure to remember some little detail about them so that they’ll like using me for a florist and come back again and again. I also am sure to remember things like birthdays and anniversaries, and call or send a card. Working a small town, this is easier. When I worked in a larger community, it was hard to do, but I still tried to do it if I could. With my email program I can set alarms to remind me of birthdays and other special occasions in the lives of my clients, and this helps me remember them. Trust me; remembering clients is the best way to keep them coming back. And happy clients are also the best marketing strategy that I have, because they talk to others. Word of mouth is one of the best ways to get clients, and as a florist, one of the biggest florist marketing tips that I know is getting people to like you so they’ll talk good about you.

The other florist marketing tip that I’ve got to offer is to concentrate on your strengths. That’s what I do, and what makes me successful. For instance, if I was working in a small florist shop, I’d concentrate on getting those local orders more than the ones from all over. But, if I was working on getting orders online, I could expand my advertising and my marketing to be all over the world. It’s all about doing what you can to stay in the business. Most of my florist marketing tips have to do with playing to the strengths that you’ve got. Make a website if you can, or have a friend do one for you, and then get your website address out there. And always, be positive about what we do! That will help!

David Ledoux is an author, speaker, trainer and mentor to entrepreneurs. His newest report The Small Business Death Sentence can be downloaded for free at http://bigmoneyfreetime.com

Loan Officer Marketing Tips

It’s hard to be a loan officer sometimes, although I really love my job. It is simply hard because I really want the people to come to me when they need something, and I want to be the one that they are getting their loans from. However, there are lots of loan officers, and some of them simply had a better handle on marketing than I did. It was important that I came up with some loan officer marketing tips that would work for me, and quickly, before I lost any more business. Loan officer marketing tips are what not only saved my business, but made me into the success that I am today.

First of all, I knew that I wanted to focus on more than one specific type of loan. Many loan officers want to stick with one type of loan because it narrows down their field and gives them a better way to contact potential clients. I didn’t just pick one though, which is part of what set me apart. I made sure that I could do all types of loans; so that whatever a person needed they could come to me. This was part of my loan officer marketing idea, because I thought that people would be more likely to go with me if I could offer them a lot of different things. Boy, was I right. As soon as I made it clear that I could handle a person’s business loans AND their personal loans, it seemed like my appointment calendar was booked right away. I was sure that what was setting me apart was the fact that I could take care of a person’s entire loan needs, without having to worry about going somewhere else.

I was also sure that I focused on my loan officer marketing tips as much as I could. When it came to advertising, I knew that finding the right customer base would be hard, but also that it was important to find a large customer base. All types of people want to have loans, and so I knew that I couldn’t focus on only one base for customers. So, I started a wide scope of advertising, trying to focus first on a lot of free advertising. I found a lot of places online where I could put my name and my website information down for free, and I’m sure that this led to a lot of customers for me, simply because I was so visible. I also spent some money on ads that I was sure that a person in my home town would see, such as billboards and flyers. I tried to put my advertising in a place where people would be spending money, so that when they spent money and thought they might need more, they might look up and see my name. I thought that these would all be good loan officer marketing tips, and I was really right. My loan officer business grew faster than I thought it would, and I soon found that I had surpassed all of my previous goals. I’m pretty glad I followed my own loan officer marketing tips, let me tell you!

David Ledoux is an author, speaker, trainer and mentor to entrepreneurs. His newest report The Small Business Death Sentence can be downloaded for free at http://bigmoneyfreetime.com

Marketing Tips For Building Contractors

Being a building contractor is a great job because you really get to make a difference in the buildings that are going up. However, it can be hard to sell yourself because building contractor marketing tips aren’t exactly growing on trees. There are plenty of big companies that are operating now, so I’ve got plenty of competition for my building contractor business. However, I need to focus on my own building contractor tips so that I know that I can bring in customers and do my work.

The first thing that I focused on when it came to building contractor marketing was my website. Everyone wants to be online nowadays and I knew that if I didn’t have a great site people would simply pass me by. In fact, lots of people make their decisions based only on what a website looks like. So, I made sure that mine was clean and easy to read, and that it looks neat and spiffy. I also make sure that I keep it regularly updated with photos of new projects I’ve done, and new information about my work. I know that people want to see updated information, so I am always sure to keep doing that. I also knew that one of the biggest building contractor marketing tips I could ever give was to simply get my name out there into the public eye so that they ‘d think of me when they needed my services. It was hard to do at first, but I realized that the first thing I had to do was narrow down my customer base. No use targeting little kids, or people who weren’t going to need my services. I figured out who I was looking for, and who my potential customers were. Then, I was able to find advertising ventures that I knew would get my name and website into the hands of the people who would really become my customers. I think one of the most important building contractor marketing tips is to spend your time and money focusing on the individuals who will be your actual customers. There’s no use in spending lots of money on ads for people who won’t use me, that’s what I always think.

Something else that I always try to remember when I’m focusing on my building contractor marketing tips is that if I can offer anything that my competitors can’t, I should be advertising that. I did a quick look into what my competitors were doing, and then I realized that there were a couple of things that I offered that they didn’t, or at least things that I offered in a slightly different way. What you have to do is make this into a positive thing, and proclaim it. I knew that I gave out free estimates, while most of my competitors charged a fee for theirs, so in my advertisements I made a big deal out of the fact that you could get a free estimate with me. Let me tell you, doing something different from the competition, and proclaiming that fact proudly, was one of the best building contractor marketing tips I ever found.

David Ledoux is an author, speaker, trainer and mentor to entrepreneurs. His newest report The Small Business Death Sentence can be downloaded for free at http://bigmoneyfreetime.com

Are You Having Trouble Finishing A Great Ebook? Here Are 3 Ways Methods To Help You

So, you want to write an Ebook…

Yeah? Me too.

Internet audio expert, Michael Senoff advises on many of his Business Audio Interviews that, although it is possible to make a living as an affiliate marketer, to REALLY make money on the internet you MUST have your own product. And, he says, there is no product IN THE WORLD with all the advantages that Information Products, like ebooks, have.

However, it has been estimated that 95% of the people who start books and ebooks never come close to finishing them. I would bet it is even higher than that. If you add in the number that have a great idea for an ebook but never even start, I would bet it is close to 99.99%.

So Why Do People Abandon Their Ebooks?

That’s simple. Writing is difficult. Don’t let anyone tell you any different. Writing IS hard.

But it is not impossible.

The truth is, it’s the size of the task that stops most of us. Facing a 70 to 150+ pages of Ebook is enough to discourage all but the most dedicated.

So What Do I Do If I Have a Great Idea?

Here are 3 Good Alternatives to Writing a Full Ebook for You to Try.

1. Start a blog. Let’s face it, if you design it right, a blog is nothing more than a frequently-updated ebook. Start with your first idea and work through to the end. By the time several weeks have past you will have your book. You can then choose to package it as an ebook and offer it to your audience and others if you like.

Other advantages to this method include — Feedback as you are working (fix problems before you publish), the ability to make extra money (by putting ads and Adsense on your blog if you like), and, perhaps best of all, the ability to see if your idea is viable before you spend several months of you life writing.

2. Write the ebook as a series of small reports first. As I said, 70 - 150 blank pages to fill can discourage anyone. But nearly anyone of us could sit down and write a 7 to 15 page report before we gave out. Think of each report as a chapter and build upon the last one and soon you will have your ebook.

The advantages to this method are much the same as blogging (instant feedback, the ability to stop before committing to the whole book) but also include — the ability to sell the material now (as a small report) and again later (as an ebook) and the ability to build upon the material with other forms or teaching and products (such as teleseminars, webinars and coaching) while the subject is ongoing and fresh in the reader’s mind.

3. Hire a ghost writer. Go online to Elance or one of the other like sites and hire someone to do the book for you. You would need to work closely with your writer to get your ideas onto the paper correctly, but a good writer can be worth his or her weight in gold.

The advantages to this method are obvious (you don’t need to write) as are the disadvantages (you do need to pay someone to write.) I think this should method be used only as a last resort.

It’s much better to start small and work toward an Ebook. You have the idea. Now just add the action.

Mark Hester’s Internet Marketing Blog recently featured Jimmy D. Brown’s brilliant course “Small Report Fortunes.” With it you can write a small report (7-15 pages) to sell online. Then repeat and grow those small reports into a huge information empire consisting of reports, full-length products, membership sites, high-ticket premium products, e-coaching and more. Get your free 43-page report on Small Reports Fortune today.

How To Make $500 Daily As An Affiliate With Zero Capital!

Yes,you can make $500 per day from Affiliate programs with zero capital and I mean it.Even though this process does not require money,it requires a lot of wits,time and energy.Travis Sago calls it Bum Marketing but I call it ‘Zero to Hero Marketing’.Why? It will take you fom zero capital to hero in no time if you implement the information in this article.But,if you don’t,too bad.Knowledge,in itself,will do you no good,but the application of it.So,pick up your jotter and follow me as I take you into the world of ‘Zero to Hero Marketing.’

Step No 1-Sign up for an Affiliate Account at Clickbank, Commission Junction,etc.Surf around their marketplace and look for high-paying affiliate programs and then,you join. For instance,you can join a Weightloss Affiliate Program.

Step No 2-You need to come up with article titles relating to weightloss and write those articles.Now,don’t write on any title that does not have between 1000-5000 searches a month,even though this may differ from article directory to article directory.So,how do you know the number of searches? Just use this free Keywords Tool. If you type in Weightloss,it brings you the number of searches being done on weightloss and the different aspects of weightloss being searched.This takes care of the demand side of the keyword.That is,how many people are searching for what you want to promote as an affiliate?

Now that you know the number of searches being done on the keyword of your choice, go to Google and search for that same keyword you want to use to write your article.At the top of the page,you will see the number of pages that contain the keyword.This takes care of the supply side of the keyword and is an indicator of the size of your competition if you write on that keyword.Now,if there are billions of pages on a keyword you want to target,don’t go for it.You will end up writing article upon article and you will not feature anywhere near the Google First Page.So,go for keywords with low competition.

Step No 3-Once you have found low-competition keywords,write articles on them and then submit them to article directories,such as,Ezinearticles, Goarticles, Isnare.For instance,going by our weightloss example,there are some low competition keyword phrases,such as,’get rid of excess weight’,’burn excess fat’,etc.I have not searched these keywords and cannot say they are low-competion but I mentioned them to give you examples of how to come up with phrases that you can write articles about.You have to be able to come up with low-competition keywords which will make your articles be on the number 1 slot on Google whenever people search for that keyword or phrase.

Step No 4-Put your Affiliate Link in your Resource Box.That is the about the author info.Now,some article directories allow direct linking to an affiliate site but some don’t,so,you have to check this out.Your resource box can be as simple as this-’If you found the above tips on weightloss useful,you can learn more about weightloss and diets at…(your affiliate link or a website containing info on weightloss).

Repeat this same process for other niches,other than weightloss and you get to make a cool $500 daily with zero capital.And this is money that comes in on autopilot because your articles may get picked up and used by a large publication and that means,more cash for you.A case of working once and getting paid forever!

That’s it.It’s as simple as that but it works all the time.You can find more help and information about this Affiliate Marketing Strategy at BumMarketingMethod.com.

Iyabo Oyawale quit her day job in August 2007 to follow her dreams of making money online.Click Here to Discover The Top 10 Guaranteed Ways to Make $100 Daily from the Internet in her FREE ebook!

The Top 5 Reasons To Use Wordpot - The Free Keyword Tool

Whether you are a Webmaster, Advertiser/Marketer, Small Business Owner, Blogger or someone looking to have a web presence everyone should learn how to use the free keyword tool Wordpot. Without it you could be wasting your precious time and money!

Getting traffic to your site should be one of your main concerns. No traffic means no sales, no list building, no link building/sharing, no passing of information, and more importantly no money! You can build the fanciest coolest fastest website but if no one is searching for your product or service you’ve just wasted your precious time and money.

It is essential to find out what people are searching for on the internet. We call these words or phrases that people are searching for “keywords”. The goal is to find keywords with high search volume and you also want to marry that with a good product or service. Simple put keywords are the key to your online success.

There are many keyword tools out there but today I would like to talk about Wordpot (http://www.wordpot.com/). Wordpot is a free keyword tool however, it remain relatively unknown to web users. Our purpose here today is to educate people about Wordpot and what makes it worthwhile to use. Thus we have “The Top 5 Reasons To Use Wordpot.”

REASON #1

Wordpot is free. Anything free is good. A free product that works good is even better. Wordpot is a great keyword tool and I would not be surprised if at some later date they start charging for their services. Free is a very good reason to try anything.

REASON #2

Wordpot is a very simple tool to use. There are no downloads, no passwords, etc. All you do is enter your keyword in search box and wait for your results. The results will include the keyword you typed in plus many other related keywords along with their search volume. You definitely do not need to be a computer guru to use Wordpot.

REASON #3

Wordpot is also very quick. After you enter your keyword in search box and hit the enter key you will have your results in seconds. I have not seen any keyword tool (free or paid) that is faster than Wordpot. Keyword research does take time but Wordpot makes it less tedious and tiresome with its incredible speed.

REASON #4

Wordpot has a huge database of keywords. At the time of this writing there were about 60 million search engine queries from the top search engines in Wordpot’s database. Wordpot collects data 24/7 and uses this data to update their database. Presently they update their search information monthly, however, they are working to improve their systems so that they may update more frequently.

REASON #5

Wordpot just recently upgraded and they have added some really useful features. After you entered your keyword, Wordpot will return your results along with other related keywords plus there will be these blocks of information available too:

Keyword Trends: This is a 6 month graph showing your keyword’s search volume. This allows you to see the trend of your keyword, whether it is becoming more popular or less popular or staying the same. Seeing the trend will help you determine whether to use the keyword or not.

Keyword Info: You will find the keyword definition, Synonyms, Related Words, and Associated Words under the Keyword Info heading. You can do additional searches on the additional keywords generated here. This will allow you to find even more high search volume keywords for your website product or service.

Recent Words: Keywords that you recently searched. This is good when you are researching a large number of keywords. It’s easy to forget what you had previously searched for.

Keyword Basket: The basket is for keywords that you saved and you can also export them to as a txt file or a excel file. This gives you more flexibility. Sort the data in your excel file or print it out and review it anywhere you want to.

Feedback Box: Leave your comments, concerns, questions over here. It is nice to know that Wordpot is always looking to improve itself.

That is it. The Top 5 Reasons For Using Wordpot. Free, simple, fast, huge data base, updated features, what more could you ask for? Grab those high volume keywords with Wordpot and increase your traffic!

For those of you advanced marketers who want to know the search volume on the various search engines like Google, Yahoo, and MSN and who also want to spy on your competition then you will need to step up to a more powerful keyword tool and that of course will cost you some $$. There are many paid keyword tools out there, some better than others and some with incredible features. That would be another fun article to write…The Top 5 Paid Keyword Tools. Stay tuned.

Stacy Hokama loves using the free keyword tool Wordpot and also loves using Keyword Elite ?The Most Powerful Keyword Research Software?. Find niche markets, spy on the competition, and much much more! Affiliate marketing is very lucrative business. Learn from the best coaching staff at Mastermind Pros. Live interactive video conferences 24/7.

Web-Content Conundrum

The Web consumes content like a teenager at an all-you-can-eat buffet. Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster. The problem is nobody reads it.

Well that’s not exactly true: some people read every scrap of information on your site; they just happen to be the tire-kickers, the people looking for ways to get stuff they don’t have to pay for, or they’re competitors looking for ways to copy what you do, or worse find something wrong. This is definitely a dilemma that needs to be addressed.

The Answer Lies In The Questions

The answer is obviously not to eliminate all the good stuff you’ve worked so hard to create, or to bury it where nobody will ever see it. When it comes to Web-content ask yourself:

1. Is our content meaningful and relevant, or is it just hype and bunkum?

2. Is our content understandable by our audience, or is it so inarticulate that people just give up, even when they are desperate to find out what you have to say?

3. Does our content hold our audience’s attention? Does it just explain, or does it engage, excite, and entertain while at the same time persuade on both a rationale and emotional level?

4. Is our content so intimidating and technical that it leads to more confusion and questions than answers?

5. Is our most important content buried in volumes of extraneous information or advertising copy, making it difficult to access and understand?

If any of these questions describe the text-based information on your website, then perhaps you need to find a way to make that important information more useful to your clients, not just search engines spiders.

When it comes to website content there are five things you need to keep in mind in order to make that content meaningful: Relevance, Clarity, Effectiveness, Memorability, and Personality.

Relevance:

The Appropriateness of The Material

The material on your website has to be relevant, it is good for search engine indexing and it is good for establishing your expertise and trustworthiness, a quality that is an absolute necessity in a Web-based business environment, but exactly what constitutes relevant content?

In order for content to be relevant it must serve your overall marketing agenda and at the same time it must be useful to your target audience.

If your goal is to generate long-term clients by establishing a relationship with your website visitors then that relationship has to be symbiotic, that is, it must benefit both you and the your prospective clients. There are far too many websites around that are based on the P.T. Barnum principle that everyone is a sucker and can be conned. At the other end of the spectrum there are also way too many sites that are nothing more than catalogs, a kind of, here it is, take it or leave it approach. Then there are the sites that offer pages and pages of specifications and features that confuse more than clarify. And finally there are the websites that are nothing more than business cards or display ads, an approach that says to the visitor that you are too cheap, too lazy, or too unimaginative to bother creating an appropriate marketing website.

The fact that search engines seek out relevant content is merely a positive by-product of good content, it is not the ultimate marketing objective, which should be to open up a communication with your audience and start a productive and profitable relationship.

Clarity: The Ability To Be Understood

Is there anything more important than being understood? I assume you have a website because you want to promote and expand your business, but if visitors do not understand who you are, what you do, and why they should pay you to provide them with a product or service, then exactly what are you doing?

Being understood sounds like a simple thing, but it is not. Ask yourself, to whom am I trying to communicate? Is it a search engine robot or a real person? If your main concern is the ever changing search engine indexing machinery then you risk the danger of not being completely understood by the people who visit your website.

There is a certain comfort in dealing with the illusion of certainty that speaks to the mechanics of search engine optimization: all you have to do is follow the rules and you’ll be successful. The problem is the game is fixed and the rules keep changing, and more importantly it’s the wrong audience. Any order you ever generated was from a real person and if real people don’t understand your marketing message, then all that traffic to your site is wasted.

Effectiveness: The Ability to Serve Your Marketing Objectives

Being clear and to the point is important but it doesn’t necessarily make your site effective. Dragnet’s Sergeant Friday may have wanted, ‘just the facts, nothing but the facts’ but in the real world people need more.

People are busy and they do not want to waste their time on things that have no meaning for them, and that is the key. Things become meaningful when they engage while they enlighten, educate while they entertain, and persuade while they present. People spend hours upon hours on the Web doing things that could be considered a waste of time and non productive, so the idea that people will not invest their time on your website is just plain wrong. If they won’t spend the time, then they aren’t really interested or your presentation stinks.

What makes the Web such a powerful marketing tool is its multimedia capability, the opportunity to communicate using text, images, motion graphics, video, and sound (audio) design. And of all these delivery options the two most effective communication techniques are video and sound (audio) design.

Memorability: The Ability To Stick In Your Audience’s Minds

Clarity and effectiveness are vital but if people don’t remember who you are, all your hard work will be lost. Maybe you’ve convinced your audience that your way is the answer, but if they don’t remember it was you that told them, then you’ve wasted the opportunity.

There are lots of sites around that expect instant response. They present their material and expect you to press a button and give them money. It’s not that this can’t happen, but it certainly is not what usually happens.

How many times have you wished you could remember that website that had that thing that you didn’t need then but you need now? Not every potential customer is ready to buy right away, and if they forget who you are, someone else will benefit from your effort.

Let’s put it another way, sales is like sex, while marketing is like a seduction. If you’re not prepared to invest in romancing your audience, they’ll immediately forget you exist and the sale will go to the business that gets remembered.

In order to create that memory, your website has to be an experience, an experience that resonates and entertains by delivering your marketing message with style and flair, using real human beings, analogy, and the classic story format in a professionally executed performance.

Personality:The Ability To Distinguish You From The Competition

Every business has a personality, an image, an identity that is the sum total of every experience anyone who has ever had contact with your company has ever had. Success online and offline depends on how well you manage that personality.

Your website is part of your public face and in many cases it is your only public face. Your business is not what you sell and it is not you, it is a separate and distinct entity that needs to be treated like a precocious child in need of care and feeding, and development.

Personality starts with a point-of-view and an attitude strong enough to make an impact. And the more mundane your offering, the more important it is to make a statement. Victoria’s Secret has little trouble grabbing people’s attention, but if it’s sandpaper you sell, you better try harder. We especially see this identity crisis with distributors, whose own personality often gets sublimated to the major brands they carry.

Perhaps you remember the J. Peterman character from the old Seinfeld television show. The character was played by, actor and voice-over specialist, John O’Hurley, who is nothing like the real J. Peterman. But the characterization was so strong, and so memorable, that O’Hurley was able to single-handedly rescue the company from financial trouble.

If you’re looking to create a Web-personality as effective as John O’Hurley’s J. Peterman, you should consider adding a video or audio host to your Web-presentation, one that engages your audience’s attention and captures their collective imagination.

A Final Thought

At the end of the day there is one thing about websites that should guide you in your decisions as to what you present and how, and that is simply, websites are for people not search engines. If the people coming to your website don’t hear what you have to say, understand what you’re offering, and remember who you are, then your website isn’t doing what it needs to do for your business.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Getting Down To The Basics Of Article Marketing

Article marketing is a good way for you to not only get the word out on your business, but on your skills as a writer as well. The problem with many writers nowadays is that they either swing toward all great content but no real engaging writing, or pure fun writing without any real content. You will need to catch yourself in the balance of either type of good writing, and in dearth of other good writers who do not have your skills, you can make a lot of money by writing online content. All you need to do is to have sample articles online.

There are many ways for you to market your articles. First, there are article marketplaces, where you can pick topics to write on, and where you can post articles that you have written so that people can choose you to write for their next gig. Such article marketplaces will contain large amounts of writing content on various topics, and you can choose topics on which to write on. The problem with article marketplaces is that your article will not sell itself, and you need to be able to market your site within the article marketplace so that you are ensured of clients at the end of your working day.

Another way for you to literally market your writing skills is to put up a blog, and then have it listed in the directories of major search engines. This can be a difficult, tedious process, especially where the marketing and getting the word out is concerned. However, you can make the process much faster by linking to other blogs that have almost the same content as yours, and you can make new friends by blog hopping and promising reciprocal linkages. Blog hopping can also work to your advantage: you can find a lot of good topics to write about and get more writing ideas from your friends’ blogs.

Yet another way for you to enjoy your blogging experience while earning from it is through paid blogging. Some blogging companies pay for each post that you make, and you only need to sign up for gigs, and then bid on them. The problem with such a set up is that you need to be constantly up and about looking for topics that interest you and that you can write about, because such marketplaces can be crowded, and people will be scrambling to be the first to write a topic. You may want to have articles ready for the bidding process, since many people who commission articles also would like to see samples of your work.

Be careful about posting your articles online, however. Not all companies welcome having their articles posted on another site, so you might be violating a few copyright laws if you are not careful. Moreover, be careful with how you write your articles, especially if you are just starting out: go through manuals of style and be meticulous in correcting your grammar; always run your spell check, and, when in doubt, consult a dictionary. Nothing marks a good writer more than being careful with how one writes. Of course, being engaging should be thrown into the bargain, but no matter how engaging and content-rich a work is, it will be off putting to see grammatical and typographical errors.

These are only a few tips that you may want to follow when doing article marketing. For more information, talk to article marketing experts on how you can improve your craft and get the income that you want.

To learn more about article marketing and what most people will never know about using this marketing technique to create lifelong financial independence follow the link in my resource box now.

Kevin Tyler Smith is an expert Internet network marketer. “If banking over $14,139.79 per month whether or not a single lead joins your MLM opportunity gets you excited, then pay very close attention to what’s on the other side of this link” >>> www.KevinTylerSmith.com

Three Reasons Why You Avoid Business Networking Events

Do you go out of your way to avoid business networking meetings? Do you tell yourself that networking doesn’t work for you? Do you view business networking strictly as the domain for the confident or extrovert?

Well if the response is yes to any of these questions read on and you might be pleasantly surprised to find out that business networking could provide you with a goldmine of opportunity, one which you could tap into more easily than your think.

Let’s dispel some myths first:

Myth 1: Networking is only for those who like to talk….wrong!

In fact those who like to talk about themselves at the expense of listening to others are actually probably the worst networkers. Business networking is all about relationship building with others in order that they can get to know, like and trust you. Those who talk and do not listen do two things: they fail to understand the needs of those they are talking to and secondly end up boring the other person. This is not a good start to building up relationships.

So if your strength is listening rather than talking you are already one step ahead of the game.

Myth 2: You have to be good at selling to be a good networker…wrong!

Well partly wrong…business networking isn’t about giving a sales pitch for your services and closing the sale, but it is all about selling yourself. This means that when you go to a networking event you need to relax and be yourself, then people will see the real you. If you start pretending to be someone you aren’t then others will see through this fa?ade and whether it is consciously or unconsciously they will not trust you.

In fact many business people who dislike conventional sales techniques such as cold-calling opt for the softer option of business networking or referral marketing because building business in this way is based on developing relationships.

Myth 3: You are the only person who will feel nervous at a networking event…wrong!

When faced with a room full of strangers there are few people who will say they relish making those first steps to approaching someone to talk to, especially when they have arrived alone. But remember, everyone is there for the same reason – to meet people, so think how delighted someone will be if you go and join them, especially if they too are on their own.

If you struggle for topics to start the conversation, ask some easy open-ended questions that will quickly help you to build rapport with the other person. For example ‘What other events do you go to?’ or ‘where do you come from’ or ‘What do you do?’

So, what other business networking tips should you take with you to your next event to help boost your confidence?

Undoubtedly your top tip is to be prepared. Know where you are going, arrive plenty in time and find out what the format of the event is.

Have your elevator pitch prepared – this is the brief sound bite you give when someone asks you what you do. If you will be giving a formal 60 second pitch, ensure this too is prepared in advance.

Dress appropriately for the event but try to wear what you feel comfortable in.

Prepare some simple rapport-building questions you can ask anyone to get the conversation started and take plenty of business cards with you.

So apply all these tips, be prepared to stick with it and soon you will find that networking is no longer a chore but an enjoyable way to grow your business.

Passionate networker Louise Yates shares business networking techniques and advice for word of mouth marketing, generating referrals and sales leads together with executive coaching centres and programs for business performance, life and career development.

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