Starting at the top of your index/home page something like this:

1) A heading tag that includes a keyword(s) or keyword phrases. A heading tag is bigger and bolder text than normal body text, so a search engine places more importance on it because you emphasize it.

2) Heading sizes range from h1 - h6 with h1 being the largest text. If you learn to use just a little Cascading Style Sheet code you can control the size of your headings. You could set an h1 sized heading to be only slightly larger than your normal text if you choose, and the search engine will still see it as an important heading.

3) Next would be an introduction that describes your main theme. This would include several of your top keywords and keyword phrases. Repeat your top 1 or 2 keywords several times, include other keyword search terms too, but make it read in sentences that makes sense to your visitors.

4) A second paragraph could be added that got more specific using other words related to online education.

5) Next you could put smaller heading.

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Here are some of the important tips and tricks, Do’s and Don’ts,  that you should keep in mind when dealing with Google and building your websiteDo’s

• A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
• A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter.
• Come up with essential and precise keywords and make sure that your website features relevant and informative content.
• The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
• The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
• Dynamic pages (the URL consisting of a ‘?’ character) should be kept to a minimum as not every search engine spider is able to crawl them.
• The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.

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The web search technology offered by Google is often the technology of choice of the world’s leading portals and websites. It has also benefited the advertisers with its unique advertising program that does not hamper the web surfing experience of its users but still brings revenues to the advertisers.

When you search for a particular keyword or a phrase, most of the search engines return a list of page in order of the number of times the keyword or phrase appears on the website. Google web search technology involves the use of its indigenously designed Page Rank Technology and hypertext-matching analysis which makes several instantaneous calculations undertaken without any human intervention. Google’s structural design also expands simultaneously as the internet expands.

Page Rank technology involves the use of an equation which comprises of millions of variables and terms and determines a factual measurement of the significance of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms. Unlike some other search engines, Google does not calculate links, but utilizes the extensive link structure of the web as an organizational tool. When the link to a Page, let’s say Page B is clicked from a Page A, then that click is attributed as a vote towards Page B on behalf of Page A.

List building… as they say, ‘The money is in the List’ and this is undeniable.  Look at all the big earners, they have big lists.  If you’re just getting started or have a small list, you need to find a way to build it up.  Here’s a FREE resource to help you.  Check it out!

FREE Listbuilding Videos 

If you have not heard the term leverage already, let me explain briefly what it is.

It is the power to act effectively using existing knowledge, money or something else in a manner that results in a chain reaction of greater success. For example, using the same effort to find joint venture partners and affiliates could end up in multiple sales rather than one sale at a time.

You first need to determine the tasks that you need to concentrate on to build your own business and determine what actions are needed to achieve these tasks.

Then think of ways that you can incorporate leverage into these tasks to make sure your actions are as effective as possible.

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